Sunday, December 26, 2010

Infiniti G37 Anniversary Art Project Vehicle

Infiniti Canada revealed the Infiniti G37 Anniversary Art Project Vehicle at the 14th Annual Canadian Art Gallery Hop Gala in Toronto. To commemorate Infiniti’s 20th anniversary, Infiniti Canada partnered with Cirque du Soleil(R) to create a one-of-a-kind G37 Sport Coupe.
Infiniti G37 Anniversary Art Project Vehicle


Montreal artist Heidi Taillefer created the design and spent almost one month hand-painting the exterior of the vehicle.Unique Infiniti G37 Anniversary Art Project Vehicle commemorated the Infiniti’s 20th Anniversary.
Infiniti G37 Anniversary Art Project Vehicle

“Celebrating 20 years of Infiniti is an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate this occasion,” said Wendy Durward, Director of Infiniti Canada. “The intricate, beautiful design is an expression of Infiniti’s commitment to Inspired Performance in everything we do.”
Infiniti G37 Anniversary Art Project Vehicle

Infiniti’s partner and inspiration for the G Coupe Anniversary design concept, Cirque du Soleil, is celebrating its 25th anniversary this year and was also present at the unveiling.Heidi Taillefer’s “Ligozzi” design was selected among few other artists designs specially asked to submit an exterior concept for the Infiniti G Coupe.
Infiniti G37 Anniversary Art Project Vehicle

She spent almost one month painting the vehicle. The G37 Anniversary Art Project Vehicle has no structural changes so the car could remain safe and driveable, and able to be auctioned off for charity at a later date.

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